About the project

Prysm partnered with Ivy League University, Wharton, to release a first of it’s kind Blockchain and Digital Assets course: the Economics of Blockchain and Digital Assets. They trusted the Casual Sushi team to bring the project online - from discovery to execution. 

After leading a Discovery process where we outlined user personas, product offering and tech functionalities, we began execution. We created a fully functional website (design, UX, copy) that performed, integrating best practices for conversion and building upon user personas to create targeted content. Additionally, we integrated conversion-boosting apps like Klarna to assist in bolstering enrollments.

Featured in major publications like Bloomberg, Business Insider, Fortune & more: historically, the course is the first to accept cryptocurrency as payment for a university course. We continue to be the trusted partners - maintaining and supporting the site and marketing activities.